000 01081cam a22003254a 4500
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003 APU
005 20150318105056.0
008 030624s2005 ohua b 001 0 eng
010 _a 2003108966
020 _a0324225180 (pbk.)
020 _a9780324225181 (pbk.)
035 _a(DLC) 2003108966
040 _aDLC
_cDLC
_dWAN
_beng
042 _apcc
050 0 0 _aHF5415
_b.M37 2005
082 0 0 _222
_a658.8
_bMAR 2005
245 0 0 _aMarketing principles and best practices /
_cK. Douglas Hoffman ... [et al.].
250 _a3rd ed.
260 _aMason, Ohio :
_bThomson/South-Western,
_cc2005.
300 _axlii, 598 p. :
_bcol. ill. ;
_c29 cm.
500 _aRev. ed. of: Marketing : best practices. 2nd ed. c2003.
504 _aIncludes bibliographical references and indexes.
650 0 _aMarketing.
_9878
700 1 _aHoffman, K. Douglas.
_98142
730 0 _aMarketing.
_9878
906 _a7
_bcbc
_corignew
_d3
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_gy-gencatlg
942 _2lcc
_cBook
999 _c18471
_d18471