| 000 | 01102pam a2200337 a 4500 | ||
|---|---|---|---|
| 001 | 017077974 | ||
| 003 | APU | ||
| 005 | 20160304051506.0 | ||
| 008 | 090313s2010 at a 001 0 eng d | ||
| 010 | _a2008939395 | ||
| 015 |
_aGBA928525 _2bnb |
||
| 020 | _a9780324665314 (pbk.) | ||
| 020 | _a0324665318 (pbk.) | ||
| 035 | _a(Uk)014932708 | ||
| 040 |
_aStDuBDS _beng _cStDuBDS _dSUE |
||
| 042 | _aukblsr | ||
| 050 | 1 | 4 |
_aHF5415.123 _b.S55 2010 |
| 082 | 0 | 4 |
_a658.802 _222 _bSHI 2010 |
| 100 | 1 |
_aShimp, Terence A. _929667 |
|
| 245 | 1 | 0 |
_aIntegrated marketing communications in advertising and promotion / _cTerence A. Shimp. |
| 250 | _a8th int. ed. | ||
| 260 |
_aAustralia ; _aUnited Kingdom : _bSouth-Western/Cengage Learning, _cc2010. |
||
| 300 |
_axx, 668 p. : _bcol. ill. ; _c28 cm. |
||
| 500 | _aPrevious ed.: Thomson South-Western, 2007. | ||
| 500 | _aIncludes bibliographical references and indexes. | ||
| 650 | 0 |
_aCommunication in marketing. _98147 |
|
| 650 | 0 |
_aSales promotion. _98519 |
|
| 650 | 0 |
_aAdvertising. _95119 |
|
| 650 | 0 |
_aDirect marketing. _98912 |
|
| 942 |
_2lcc _cBook _05 |
||
| 999 |
_c18489 _d18489 |
||