000 | 01919cam a2200337 a 4500 | ||
---|---|---|---|
001 | 13700726 | ||
003 | APU | ||
005 | 20160203051505.0 | ||
008 | 040826s2005 njua b 001 0 eng | ||
010 | _a 2004020375 | ||
020 | _a0471476110 (hbk.) | ||
020 | _a9780471476115 (hbk.) | ||
040 |
_aDLC _beng _cDLC _dTY _dSUE |
||
042 | _apcc | ||
050 | 0 | 0 |
_aHD60 _b.K67 2005 |
082 | 0 | 0 |
_a658.408 _222 _bKOT 2005 |
100 | 1 |
_aKotler, Philip. _93038 |
|
245 | 1 | 0 |
_aCorporate social responsibility : _bdoing the most good for your company and your cause / _cPhilip Kotler and Nancy Lee. |
260 |
_aHoboken, N.J. : _bWiley, _cc2005. |
||
300 |
_ax, 307 p. : _bill. ; _c24 cm. |
||
500 | _aPublished simultaneously in Canada. | ||
504 | _aIncludes bibliographical references (p. 277-295) and index. | ||
505 | 0 | _aThe case for doing at least some good -- Corporate social initiatives : six options for doing good -- Corporate cause promotions : increasing awareness and concern for social causes -- Cause-related marketing : making contributions to causes based on product sales -- Corporate social marketing : supporting behavior change campaigns -- Corporate philanthropy : making a direct contribution to a cause -- Community volunteering : employees donating their time and talents -- Socially responsible business practices : discretionary business practices and investments to support causes -- Twenty-five best practices for doing the most good for the company and the cause -- A marketing approach to winning corporate funding and support for social initiatives : ten recommendations. | |
650 | 0 |
_aSocial responsibility of business. _91543 |
|
650 | 0 |
_aSocial marketing. _920476 |
|
650 | 0 |
_aCorporations _xCharitable contributions. _930068 |
|
650 | 0 |
_aCorporate image. _91536 |
|
700 | 1 |
_aLee, Nancy, _d1945- _920477 |
|
906 |
_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg |
||
942 |
_2lcc _cBook _03 |
||
999 |
_c18545 _d18545 |