| 000 | 01203nam a22003251i 4500 | ||
|---|---|---|---|
| 001 | 016220694 | ||
| 003 | APU | ||
| 005 | 20150808051503.0 | ||
| 008 | 130719s2013 maua b 001 0 eng d | ||
| 015 |
_aGBB377894 _2bnb |
||
| 020 | _a9780273768944 (pbk.) | ||
| 020 | _a0273768948 (pbk.) | ||
| 040 |
_aIiNdDKA _beng _cIiNdDKA _erda _dTY _dSUE |
||
| 042 | _aukblsr | ||
| 050 | 1 | 4 |
_aHF5415.135 _b.K47 2013 |
| 082 | 0 | 4 |
_a658.802 _223 _bKER 2013 |
| 100 | 1 |
_aKerin, Roger A., _eauthor. _911624 |
|
| 245 | 1 | 0 |
_aStrategic marketing problems : _bcases and comments / _cRoger A. Kerin, Southern Methodist University, Robert A. Peterson, University of Texas at Austin. |
| 250 | _a13th int. ed. | ||
| 260 |
_aEssex : _bPearson Education, _cc2013. |
||
| 300 |
_a743 p. : _bill. ; _c28 cm. |
||
| 490 | 0 | _aAlways learning. | |
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 |
_aMarketing _xDecision making _vCase studies. _99286 |
|
| 650 | 0 |
_aMarketing _xManagement _vCase studies. _98216 |
|
| 690 | 7 |
_aManagement and Business Studies _2blcoll |
|
| 700 | 1 |
_aPeterson, Robert A. _q(Robert Allen), _d1944- _eauthor. _920844 |
|
| 942 |
_2lcc _cBook _02 |
||
| 999 |
_c18550 _d18550 |
||