| 000 | 01112cam a22003258i 4500 | ||
|---|---|---|---|
| 001 | 17917337 | ||
| 003 | APU | ||
| 005 | 20160606132032.0 | ||
| 008 | 131024s2015 nyu 001 0 eng | ||
| 010 | _a 2013041596 | ||
| 020 | _a9780078028977 (hbk.) | ||
| 020 | _a0078028973 (hbk.) | ||
| 040 |
_aDLC _beng _cDLC _erda _dTY _dSUE |
||
| 042 | _apcc | ||
| 050 | 0 | 0 |
_aHF5823 _b.B45 2015 |
| 082 | 0 | 0 |
_a659.1 _223 _bBEL 2015 |
| 100 | 1 |
_aBelch, George E. _q(George Edward), _d1951- _99374 |
|
| 245 | 1 | 0 |
_aAdvertising and promotion : _ban integrated marketing communications perspective / _cGeorge E. Belch & Michael A. Belch. |
| 250 | _a10th ed. | ||
| 260 |
_aNew York : _bMcGraw-Hill Education, _cc2015. |
||
| 300 |
_axxxiv, 842 p. : _bcol. ill. ; _c28 cm. |
||
| 500 | _aIncludes index. | ||
| 650 | 0 |
_aAdvertising. _95119 |
|
| 650 | 0 |
_aSales promotion. _98519 |
|
| 650 | 0 |
_aCommunication in marketing. _98147 |
|
| 700 | 1 |
_aBelch, Michael A. _99375 |
|
| 906 |
_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg |
||
| 942 |
_2lcc _cBook _06 |
||
| 999 |
_c18551 _d18551 |
||