| 000 | 01175cam a22003495a 4500 | ||
|---|---|---|---|
| 001 | 17409336 | ||
| 003 | APU | ||
| 005 | 20160810143133.0 | ||
| 008 | 120731s2013 ohua b 001 0 eng | ||
| 010 | _a 2012945620 | ||
| 020 | _a9781111580216 (hbk.) | ||
| 020 | _a1111580219 (hbk.) | ||
| 040 |
_aDLC _cDLC _beng _dTY _dSUE |
||
| 042 | _apcc | ||
| 050 | 1 | 4 |
_aHF5415.123 _b.S55 2013 |
| 082 | 0 | 4 |
_222 _a658.82 _bSHI 2013 |
| 100 | 1 |
_aShimp, Terence A. _929667 |
|
| 245 | 1 | 0 |
_aAdvertising, promotion, and other aspects of integrated marketing communications / _cTerence A. Shimp, J. Craig Andrews. |
| 250 | _a9th ed. | ||
| 260 |
_aMason, Ohio : _bSouth-Western Cengage Learning, _c©2013. |
||
| 300 |
_axxii, 729 p. : _bill. (some col.) ; _c29 cm. |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 |
_aCommunication in marketing. _98147 |
|
| 650 | 0 |
_aSales promotion. _98519 |
|
| 650 | 0 |
_aAdvertising. _95119 |
|
| 650 | 0 |
_aDirect marketing. _98912 |
|
| 700 | 1 |
_aAndrews, J. Craig. _930123 |
|
| 906 |
_a0 _bibc _corigres _d2 _encip _f20 _gy-gencatlg |
||
| 942 |
_2lcc _cBook _010 |
||
| 999 |
_c18560 _d18560 |
||