| 000 | 01077cam a2200277Ia 4500 | ||
|---|---|---|---|
| 001 | 470882873 | ||
| 003 | APU | ||
| 005 | 20150519162911.0 | ||
| 008 | 091113s2010 sz a b 000 0 eng | ||
| 020 | _a9782940373727 (pbk.) | ||
| 035 | _a(OCoLC)470882873 | ||
| 040 |
_aAU@ _beng _cAU@ _dSUE |
||
| 050 | 1 | 4 |
_aHF5415.13 _b.R87 2010 |
| 082 | 0 | 4 |
_222 _a658.802 _bRUS 2010 |
| 100 | 1 |
_aRussell, Edward. _933216 |
|
| 245 | 1 | 4 |
_aThe fundamentals of marketing / _cEdward Russell. |
| 260 |
_aLausanne : _bAVA Academia ; _aLa Vergne, TN : _bDistributed in the USA & Canada by Ingram Publisher Services, _cc2010. |
||
| 300 |
_a191 p. : _bill. (chiefly col.) ; _c23 cm. |
||
| 490 | 1 | _aAVA fundamentals. | |
| 504 | _aIncludes bibliographical references. | ||
| 505 | 0 | _aThe business of marketing -- Consumer behaviour -- Product and brand development -- Strategic pricing -- Distribution channel marketing -- Promotion in marketing. | |
| 650 | 0 |
_aMarketing _xManagement. _97276 |
|
| 650 | 0 |
_aCommunication in marketing. _98147 |
|
| 830 | 0 |
_aAVA fundamentals. _933217 |
|
| 942 |
_2lcc _cBook |
||
| 999 |
_c190875 _d190875 |
||