000			01801cam a22003138a 4500
001			213300639
003			APU
005			20150519165945.0
008			080702s2009 sz a b 000 0 eng d
020			_a9782940373840 (pbk.)
035			_a(OCoLC)213300639
040			_aUKM _cUKM _dSUE _beng
050	1	4	_aHF5415.32 _b.N64 2009
082	0	4	_222 _a658.8342 _bNOE 2009
100	1		_aNoel, Hayden. _933218
245	1	0	_aConsumer behaviour / _cHayden Noel.
246	3		_aConsumer behavior.
260			_aLausanne, Switzerland : _bAVA Academia ; _aLa Vergne, TN : _bDistributed in the USA by Ingram Publisher Services, _cc2009.
300			_a175 p. : _bcol. ill ; _c23 cm.
490	1		_aBasics marketing ; _v01.
500			_aNumbering on alternate pages.
504			_aIncludes bibliographical references (p. [176])
505	0	0	_tWhat is a consumer behavior? -- _tEthnic, religious and group influences -- _tClass, age and gender influences -- _tConsumer motivation, perception and attitude -- _tConsumer knowledge and memory -- _tThe consumer as a decision maker.
520			_aThis book uses a wide range of real-world examples, case studies and practical student exercises to provide you with a rounded view of consumer needs and motivations. Offering an accessible explanation of the various roles played by ethnicity, religion, class, age and gender in consumers' actions, this is an insightful introduction to a complex aspect of modern marketing. It also offers a detailed examination of how consumers process and interpret new stimuli using existing knowledge and how new and remembered knowledge combine to influence purchasing behavior.--[book cover]
650		0	_aConsumer behavior. _94737
650		0	_aMarketing. _9878
830		0	_aBasics marketing ; _v01. _933219
942			_2lcc _cBook
999			_c190876 _d190876