000			02034cam a2200265 a 4500
001			15679968
003			APU
005			20150727161542.0
008			090330s2009 nyua 001 0 eng
010			_a 2009012333
020			_a9781401322908 (hbk.)
040			_aDLC _cDLC _dSUE _dHK _beng
050	0	0	_aHF5415 _b.A53 2009
082	0	0	_a658.816 _222 _bAND 2009
100	1		_aAnderson, Chris, _d1961- _94733
245	1	0	_aFree : _bthe future of a radical price / _cChris Anderson.
260			_aNew York : _bHyperion, _cc2009.
300			_ax, 274 p. : _bill. ; _c25 cm.
500			_aIncludes index.
505	0		_aWhat's free? -- Free 101 : a short course on a most misunderstood word -- The history of "free" : zero, lunch and the enemies of capitalism -- The psychology of free : it feels good. Too good? -- Too cheap to matter : when something halves in price each year, zero is inevitable -- "Information wants to be free" : the history of a phrase that defined the digital age -- Competing with free : Microsoft learned how to do it over decades, but Yahoo had just months -- De-monitization : Google and the birth of a 21st century economic model -- The new media models : free media is nothing new. What is new is the expansion of that model to everything else -- How big is the free economy? : There's more to it than just dollars and cents -- Waste is (sometimes) good : the best way to exploit abundance is to relinquish control -- Econ 000 : how a century-old joke became the law of digital economics -- "You get what you pay for" : and other doubts about free -- Non-monetary economies : where money doesn't rule, what does? -- Free world : China and Brazil are the frontiers of free. What can we learn from them? -- Imagining abundance : science fiction as a thought experiment in "post-scarcity" societies -- Coda -- Free rules -- The 10 principles of abundance thinking.
650		0	_aMarketing. _9878
650		0	_aSuccess in business _9960
906			_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg
942			_2lcc _cBook
999			_c1925 _d1925