000			01858cam a2200325 a 4500
001			15679215
003			APU
005			20150727161615.0
008			090330s2009 nyu 001 0 eng
010			_a 2009013094
020			_a9781591842675 (hbk.)
035			_a(OCoLC)ocn318411523
040			_aDLC _cDLC _dSUE _dHK _dTY _beng
050	0	0	_aHF5415.1265 _b.H39 2009
082	0	0	_a658.872 _222 _bHAY 2009
100	1		_aHayes, Tom. _94734
245	1	0	_aNo size fits all : _bfrom mass marketing to mass handselling / _cby Tom Hayes and Michael S. Malone.
260			_aNew York : _bPortfolio, _cc2009.
300			_aviii, 274 p. ; _c24 cm.
500			_aIncludes index.
505	0		_aRise of new social nodes : the more connected we get, the more divided we become -- Collective effervescence : the wealth of nodes -- The permanent cascade : why networks are inherently volatile -- The asymptote curve : the culture of abundance -- Mashed up mindset : why categories can no longer hold things -- Abundance costs : the high price of power -- The pink cattalaxy : the network collective -- The selfish meme : from mass media to mass connections -- Marketing is membership : handselling to a fragmented world -- New systems of trust : adding context to commerce -- The question of order : strategy for a fragmented world -- The hunger to belong : returning to our ancient roots.
650		0	_aTelemarketing. _94735
650		0	_aBusiness networks. _94736
650		0	_aConsumer behavior. _94737
700	1		_aMalone, Michael S. _q(Michael Shawn), _d1954- _94738
856	4	2	_3Contributor biographical information _uhttp://www.loc.gov/catdir/enhancements/fy1005/2009013094-b.html
856	4	2	_3Publisher description _uhttp://www.loc.gov/catdir/enhancements/fy1005/2009013094-d.html
906			_a0 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg
942			_2lcc _cBook
999			_c1926 _d1926