000 | 01544cam a22003374a 4500 | ||
---|---|---|---|
001 | 16665224 | ||
003 | APU | ||
005 | 20160301051503.0 | ||
008 | 110224s2011 enkab b 001 0 eng | ||
010 | _a 2011007808 | ||
016 | 7 |
_a015757583 _2Uk |
|
020 | _a0273651889 (pbk.) | ||
020 | _a9780273651888 (pbk.) | ||
035 | _a(OCoLC)ocn704121225 | ||
040 |
_aDLC _cDLC _dANA _beng |
||
042 | _apcc | ||
050 | 0 | 0 |
_aHF5548.32 _b.C43 2002 |
082 | 0 | 0 |
_a658.872 _222 _bCHA 2002 |
100 | 1 |
_aChaffey, Dave, _d1963- _95388 |
|
245 | 1 | 0 |
_aE-business & e-commerce management : _bstrategy, implementation and practice / _cDave Chaffey. |
246 | 3 | _aE-business and e-commerce management | |
260 |
_aHarlow, England ; _aNew York : _bPearson/Financial Times Prentice Hall, _c2002 |
||
300 |
_axxi, 547 p. : _bcol. ill. ; _c27 cm. |
||
504 | _aIncludes bibliographical references and index. | ||
505 | 0 | _aIntroduction to e-business and e-commerce -- Marketplace analysis for e-commerce -- E-business infrastructure -- E-environment -- E-business strategy -- Supply chain management -- E-procurement -- E-marketing -- Customer relationship management -- Change management -- Analysis and design -- E-business service implementation and optimization. | |
650 | 0 |
_aElectronic commerce. _9684 |
|
650 | 0 |
_aBusiness enterprises _xComputer networks. _9393 |
|
906 |
_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg |
||
942 |
_2lcc _cBook _031 |
||
999 |
_c2262 _d2262 |