000 01544cam a22003374a 4500
001 16665224
003 APU
005 20160301051503.0
008 110224s2011 enkab b 001 0 eng
010 _a 2011007808
016 7 _a015757583
_2Uk
020 _a0273651889 (pbk.)
020 _a9780273651888 (pbk.)
035 _a(OCoLC)ocn704121225
040 _aDLC
_cDLC
_dANA
_beng
042 _apcc
050 0 0 _aHF5548.32
_b.C43 2002
082 0 0 _a658.872
_222
_bCHA 2002
100 1 _aChaffey, Dave,
_d1963-
_95388
245 1 0 _aE-business & e-commerce management :
_bstrategy, implementation and practice /
_cDave Chaffey.
246 3 _aE-business and e-commerce management
260 _aHarlow, England ;
_aNew York :
_bPearson/Financial Times Prentice Hall,
_c2002
300 _axxi, 547 p. :
_bcol. ill. ;
_c27 cm.
504 _aIncludes bibliographical references and index.
505 0 _aIntroduction to e-business and e-commerce -- Marketplace analysis for e-commerce -- E-business infrastructure -- E-environment -- E-business strategy -- Supply chain management -- E-procurement -- E-marketing -- Customer relationship management -- Change management -- Analysis and design -- E-business service implementation and optimization.
650 0 _aElectronic commerce.
_9684
650 0 _aBusiness enterprises
_xComputer networks.
_9393
906 _a7
_bcbc
_corignew
_d1
_eecip
_f20
_gy-gencatlg
942 _2lcc
_cBook
_031
999 _c2262
_d2262