000			02823cam a2200325 a 4500
001			2014840
003			APU
005			20160227051503.0
008			960905s1997 nyua b 001 0 eng
010			_a 96035271
020			_a0070411115 (pbk.)
020			_a9780070411111 (pbk.)
040			_aDLC _beng _cDLC _dANA _dWAN
050	0	0	_aHD30.37 _b.M37 1997
082	0	0	_220 _a658.05467 _bMAR 1997
100	1		_aMartin, Chuck, _d1949- _95466
245	1	4	_aThe digital estate : _bstrategies for competing, surviving, and thriving in a networked world / _cChuck Martin.
260			_aNew York : _bMcGraw-Hill, _cc1997.
300			_axviii, 235 p. : _bill. ; _c24 cm.
504			_aIncludes bibliographical references (p. 219-222) and index.
505	0		_a1. The Birth of the Digital Estate -- 2. Living Outside the Box -- 3. Thinking Small in the Digital Estate -- 4. Community Rules -- 5. Aggregating the World -- 6. The Digital Push/Pull -- 7. Net Bonding -- 8. Do That Vision Thing -- 9. The Battle of the Brands -- 10. Targeting the Masses, One at a Time -- 11. The Radical Shift in Power -- 12. Context Is King -- 13. Living Inside the Net -- 14. Competing at Ground Zero -- 15. Bumps Along the I-Way -- 16. The Digital Estate Rules of Business Netiquette -- 17. What Goes with the Territory -- 18. The Virtual Chapter.
520	1		_a"There are two kinds of people, says long-standing Internet seer and media guru Chuck Martin. Those who think the Internet might be a really big thing. And those who understand that the Net is totally revolutionizing the world."--BOOK JACKET. "So thoroughly and so rapidly is the world becoming "wired" that the power is shifting to the Internet and the World Wide Web - the "Digital Estate" - at an ever faster rate. And that power is transforming the way the world communicates, is entertained, buys and sells - everything."--BOOK JACKET. "In the Digital Estate, the old rules and the old understandings no longer apply and Fortune 500 status counts for nothing. Curiosity, anticipation, and imagination are the coin of the day. Anyone with a modem is a potential titan - of entertainment, of commerce, of industry, of influence. In the Digital Estate, virtual reality is every-day experience."--BOOK JACKET.
520	8		_a"In this remarkable eagle's-eye view, Martin takes readers from Silicon Valley to Silicon Alley (lower New York's Internet creative community). He puts readers aboard the Space-Shuttle paced, Net-instigated changes that are revolutionizing the world and the way the world does business."--BOOK JACKET.
650		0	_aBusiness enterprises _xComputer networks. _9393
650		0	_aInternet. _9467
650		0	_aWorld Wide Web. _9477
650		0	_aBusiness enterprises _xCommunication systems. _9719
942			_2lcc _cBook _01
999			_c2296 _d2296