000 00631nam a2200157 4500
003 APU
005 20151012160317.0
008 150602b xxu||||| |||| 00| 0 eng d
050 _aPM-25-33
100 0 _aFREEHA ARSHAD (TP031041)
_933369
245 1 0 _aIMPACT OF CELEBRITY ENDORSEMENTS ON CONSUMER PURCHASE INTENSION /
_cFREEHA ARSHAD.
260 _aKuala Lumpur :
_bAsia Pacific University,
_c2014.
300 _a109 p. :
_bill. ;
_c30 cm.
502 _aA dissertation submitted in partial fulfilment of the requirements of Staffordshire University for the degree of Master in Business Administration.
942 _2lcc
_cMasters Theses
999 _c235893
_d235893