000			01797cam a22003254a 4500
001			12668514
003			APU
005			20150805105337.0
008			020205s2002 maua b 001 0 eng
010			_a 2002001459
020			_a1578513359 (hbk.)
020			_a9781578513352 (hbk.)
035			_a(OCoLC)ocm49001996
040			_aDLC _cAPU _dANA _beng
042			_apcc
050	0	0	_aHG4751 _b.M37 2002
082	0	0	_a658.4063 _221 _bMAS 2002
100	1		_aMason, Heidi. _d1952- _97063
245	1	4	_aThe venture imperative : _ba new model for corporate innovation / _cHeidi Mason, Tim Rohner.
260			_aBoston, Mass. : _bHarvard Business School Press, _cc2002.
300			_axiv, 358 p. : _bill. ; _c25 cm.
504			_aIncludes bibliographical references (p. 341-344) and index.
505	0		_aLaying the foundation for innovation. The venture imperative, a new model for corporate innovation -- The fear of venturing, shedding the misconceptions -- Battling corporate antibodies, prescriptions for success -- Building the business of building businesses, creating the VBO -- A guide for venturing. Stage 1, the venture vision : validating the concept -- Stage 2, the alpha offering : building while planning -- Stage 3, the beta offering : testing the waters -- Stage 4, the market offering : calibrating and expanding -- Capturing the strategic value. Ensuring the future of corporate venturing, extending the VBO -- Corporate venturing, a new context for value.
650		0	_aVenture capital. _97064
650		0	_aTechnological innovations _xFinance. _97065
700	1		_aRohner, Tim, _d1961- _97066
906			_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg
942			_2lcc _cBook _03
999			_c3282 _d3282