| 000 | 02472cam a22003854a 4500 | ||
|---|---|---|---|
| 001 | 16561402 | ||
| 003 | APU | ||
| 005 | 20160129051504.0 | ||
| 008 | 101202s2011 enka b 001 0 eng | ||
| 010 | _a 2010050393 | ||
| 015 |
_aGBB0A4279 _2bnb |
||
| 016 | 7 |
_a015638937 _2Uk |
|
| 020 | _a9780470669976 (pbk.) | ||
| 020 | _a0470669977 (pbk.) | ||
| 035 | _a(OCoLC)ocn690904721 | ||
| 040 |
_aDLC _cDLC _dANA _beng |
||
| 042 | _apcc | ||
| 050 | 0 | 0 |
_aHF5415.13 _b.M33 2011 |
| 082 | 0 | 0 |
_a658.802 _222 _bMCD 2011 |
| 100 | 1 |
_aMcDonald, Malcolm. _98189 |
|
| 245 | 1 | 0 |
_aMarketing plans : _bhow to prepare them, how to use them / _cMalcolm McDonald, Hugh Wilson. |
| 250 | _a7th ed. | ||
| 260 |
_aChichester, West Sussex, U.K. : _bWiley, _c2011. |
||
| 300 |
_axvi, 573 p. : _bill. (some col.) ; _c25 cm. |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 520 | _a"Marketing Plans, Seventh Edition presents a practical, no-nonsense style and approach that helps and encourages practicing managers with the difficult task of marketing planning. This helpful text illustrates the process of preparing a marketing plan, how to manage that process, and how to put the plan in action. The new edition has been thoroughly updated with contemporary thinking and includes new information on multi-channel integration and other new electronic routes to market. All case material and examples have also been revised."-- | ||
| 520 | _a"This book is THE market leader on the topic. Now heading into its 7e its popularity speaks for itself - USP: The book is a rigorous step-by-step guide on how to do marketing planning. The step-by-step approach is taken within each chapter, and from chapter to chapter. - The book includes application questions, exercises at the end of every chapter, and mini-case studies. - An online student resource is available as an accompaniment to the book. - Detailed guidelines on how to implement all the concepts and methodologies outlined in the book to literally handhold the reader throughout the process"-- | ||
| 650 | 0 |
_aMarketing _xManagement. _97276 |
|
| 650 | 0 |
_aMarketing _xPlanning. _98093 |
|
| 700 | 1 |
_aWilson, Hugh, _d1962- _931075 |
|
| 856 | 4 | 2 |
_3Cover image _uhttp://catalogimages.wiley.com/images/db/jimages/9780470669976.jpg |
| 906 |
_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg |
||
| 942 |
_2lcc _cBook _03 |
||
| 999 |
_c33807 _d33807 |
||