| 000 | 01077cam a2200325 a 4500 | ||
|---|---|---|---|
| 001 | 17480387 | ||
| 003 | APU | ||
| 005 | 20150817181803.0 | ||
| 008 | 121001s2014 ohuab b 001 0 eng d | ||
| 010 | _a 2012950625 | ||
| 020 | _a9781285084794 (pbk.) | ||
| 020 | _a1285084799 (pbk.) | ||
| 035 | _a(OCoLC)ocn800033249 | ||
| 040 |
_aBTCTA _beng _cBTCTA _dANA |
||
| 042 | _alccopycat | ||
| 050 | 0 | 0 |
_aHF5415.13 _b.F47 2014 |
| 100 | 1 |
_aFerrell, O. C. _94408 |
|
| 245 | 1 | 0 |
_aMarketing strategy / _cO.C. Ferrell, Michael D. Hartline. |
| 250 | _a6th ed. | ||
| 260 |
_aMason, OH : _bSouth-Western/Cengage Learning, _cc2014. |
||
| 300 |
_axxvi, 347 p. : _bill. (some col.), map ; _c26 cm. |
||
| 504 | _aIncludes bibliographical references and indexes. | ||
| 650 | 0 |
_aMarketing _xManagement. _97276 |
|
| 650 | 0 |
_aMarketing _xManagement _vCase studies. _98216 |
|
| 700 | 1 |
_aHartline, Michael D. _920740 |
|
| 906 |
_a7 _bcbc _ccopycat _d3 _encip _f20 _gy-gencatlg |
||
| 942 |
_2lcc _cBook |
||
| 999 |
_c33811 _d33811 |
||