| 000 | 01091pam a2200337 a 4500 | ||
|---|---|---|---|
| 001 | 014845766 | ||
| 003 | APU | ||
| 005 | 20160227051505.0 | ||
| 008 | 081128s2009 enka b 001 0 eng d | ||
| 015 |
_aGBA8D7362 _2bnb |
||
| 020 | _a9781856176170 (pbk.) | ||
| 020 | _a1856176177 (pbk.) | ||
| 040 |
_aStDuBDS _beng _cStDuBDS _dANA |
||
| 042 | _aukblcatcopy | ||
| 050 | 0 | 0 |
_aHF5415.13 _b.G55 2009 |
| 082 | 0 | 4 |
_a658.802 _222 _bGIL 2009 |
| 100 | 1 |
_aGilligan, Colin. _98213 |
|
| 245 | 1 | 0 |
_aStrategic marketing planning / _cColin Gilligan and Richard M.S. Wilson. |
| 250 | _a2nd ed. | ||
| 260 |
_aOxford : _bButterworth-Heinemann, _c2009. |
||
| 300 |
_ax, 552 p. : _bill. ; _c25 cm. |
||
| 500 | _aPrevious ed.: 2003. | ||
| 500 |
_aFormerly CIP. _5Uk |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 |
_aMarketing _xPlanning. _98093 |
|
| 650 | 0 |
_aMarketing _xManagement. _97276 |
|
| 700 | 1 |
_aWilson, R. M. S. _q(Richard Malcolm Sano) _98212 |
|
| 942 |
_2lcc _cBook _03 |
||
| 999 |
_c33900 _d33900 |
||