| 000 | 00981cam a2200277 a 4500 | ||
|---|---|---|---|
| 001 | 56640169 | ||
| 003 | APU | ||
| 005 | 20150910051503.0 | ||
| 008 | 040721s2005 ne a f b 001 0 eng | ||
| 020 | _a0750659386 (pbk.) | ||
| 020 | _a9780750659383 (pbk.) | ||
| 040 |
_aUKM _cUKM _dSUE _beng |
||
| 050 | 4 |
_aHF5415.13 _b.W55 2005 |
|
| 082 | 0 | 4 |
_a658.8 _222 _bWIL 2005 |
| 100 | 1 |
_aWilson, R. M. S. _q(Richard Malcolm Sano), _d1946- _931672 |
|
| 245 | 1 | 0 |
_aStrategic marketing management : _bplanning, implementation and control / _cRichard M.S. Wilson and Colin Gilligan. |
| 250 | _a3rd ed. | ||
| 260 |
_aAmsterdam ; _aBoston ; _aLondon : _bElsevier/Butterworth-Heinemann, _c2005. |
||
| 300 |
_axii, 867 p. : _bill. ; _c28 cm. |
||
| 500 | _aPrevious ed.: 1997. | ||
| 504 | _aIncludes bibliographical references (p. [813]-851) and index. | ||
| 650 | 0 |
_aMarketing _xManagement. _97276 |
|
| 650 | 0 |
_aStrategic planning. _9123 |
|
| 700 | 1 |
_aGilligan, Colin. _98213 |
|
| 942 |
_2lcc _cBook _01 |
||
| 999 |
_c34122 _d34122 |
||