| 000 | 00931cam a2200289 a 4500 | ||
|---|---|---|---|
| 001 | 229026185 | ||
| 003 | APU | ||
| 005 | 20141122051504.0 | ||
| 008 | 080605s2009 enka b 001 0 eng | ||
| 015 |
_aGBA876481 _2bnb |
||
| 020 | _a9781856175043 (pbk.) | ||
| 020 | _a1856175049 (pbk.) | ||
| 035 | _a(OCoLC)229026185 | ||
| 040 |
_aUKM _cUKM _dANA _beng |
||
| 050 | 4 |
_aHF5415.13 _b.P54 2009 |
|
| 082 | 0 | 4 |
_a658.8 _222 _bPIE 2009 |
| 100 | 1 |
_aPiercy, Nigel. _910045 |
|
| 245 | 1 | 0 |
_aMarket-led strategic change : _btransforming the process of going to market / _cNigel F. Piercy. |
| 250 | _a4th ed. | ||
| 260 |
_aAmsterdam ; _aBoston ; _aLondon : _bElsevier/Butterworth-Heinemann, _c2009. |
||
| 300 |
_axix, 551 p. : _bcol. ill. ; _c25 cm. |
||
| 500 | _aPrevious ed.: 2002. | ||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 |
_aMarketing. _9878 |
|
| 650 | 0 |
_aStrategic planning. _9123 |
|
| 942 |
_2lcc _cBook _01 |
||
| 999 |
_c34131 _d34131 |
||