| 000 | 01022cam a22003135a 4500 | ||
|---|---|---|---|
| 001 | 17597502 | ||
| 003 | APU | ||
| 005 | 20160810152905.0 | ||
| 008 | 130122s2013 ohu 000 0 eng | ||
| 010 | _a 2013931083 | ||
| 020 | _a9781133434801 (pbk.) | ||
| 020 | _a1133434800 (pbk.) | ||
| 040 |
_aDLC _cDLC _dSUE _beng |
||
| 042 | _apcc | ||
| 050 | 1 | 4 |
_aHF5837 _b.P37 2015 |
| 082 | 0 | 4 |
_222 _a659.113 _bPAR 2015 |
| 100 | 1 |
_aParente, Donald E. _931744 |
|
| 245 | 1 | 0 |
_aAdvertising campaign strategy : _ba guide to marketing communication plans / _cDonald E. Parente, Kirsten L. Strausbaugh-Hutchinson. |
| 250 | _a5th ed. | ||
| 260 |
_aBoston, MA : _bCengage Learning, _c2015. |
||
| 300 |
_axxiii, 401 p. : _bill. ; _c23 cm. |
||
| 500 | _aIncludes index. | ||
| 650 | 0 |
_aAdvertising campaigns. _920446 |
|
| 650 | 0 |
_aCommunication in marketing. _98147 |
|
| 700 | 1 |
_aStrausbaugh-Hutchinson, Kirsten L. _931745 |
|
| 906 |
_a0 _bibc _corignew _d2 _eepcn _f20 _gy-gencatlg |
||
| 942 |
_2lcc _cBook _04 |
||
| 999 |
_c34191 _d34191 |
||