000			03818cam a2200373 a 4500
001			17327959
003			APU
005			20160108051503.0
008			120601s2012 enkac b 001 0 eng
010			_a 2012022514
020			_a9780230293816 (pbk.)
040			_aDLC _cDLC _dSUE _beng
042			_apcc
050	0	0	_aHD62.4 _b.L37 2012
082	0	0	_a658.4012 _223 _bLAS 2012
100	1		_aLasserre, Philippe. _95372
245	1	0	_aGlobal strategic management / _cPhilippe Lasserre.
250			_a3rd ed.
260			_aHoundmills, Basingstoke, Hampshire ; _aNew York : _bPalgrave Macmillan, _c2012.
300			_axlv, 514 p. : _bcol.ill., portrait ; _c25 cm.
504			_aIncludes bibliographical references and indexes.
505	8		_aMachine generated contents note: -- PART I: THE PROCESS OF GLOBALIZATION -- Globalisation of Markets and Competition -- Designing a Global Strategy -- Designing a Global Organization -- Global Strategic Alliances, M&As and Assessing Countries' Attractiveness -- Entry Strategies -- PART II: MANAGING GLOBALLY -- Global Marketing -- Global Operations -- Global Innovation -- Cross-cultural Management -- Global Human Resource Management -- Global Financial Management -- PART III: BROAD ISSUES IN GLOBALIZATION -- Emerging Global Powers -- The Social Responsibility of the Global Firm -- Global Trends.
520			_a"This book is designed as a core textbook for those students studying courses on Global Strategy and Strategic Management. It offers an insight into the impact of globalization on business organizations and how managers could and should react. It is written by a well-respected professor of strategy at one of the world's leading business schools and combines a strategic and managerial approach to global issues, blending theory and practical, empirical examples to great effect. Global Strategic Management embraces traditional strategic management teaching, but extends it to a world scale. New to this editi on: - More coverage of entrepreneurship and SMEs - Increased coverage of ethics, sustainability and the environment in chapter 15 on CSR - All "basic" strategy content revised and updated, with material on the financial crisis woven throughout - A section on similarities and differences between global strategic management and international business - A section on the impact of Web 2.0 and social networking in chapter 8 - All new, up-to-date mini case studies throughout - New end of chapter cases featuring an impressive spread of global companies, including some in the Far East and multinational corporations from emerging economies. These will come with case study questions and guideline answers on the updated companion website - More distinct pedagogy (chapter introductions, learning objectives, examples highlighted in the text) - More accessible language to ensure student friendliness and readability for ESL students - Improved 2 color page design - Improved pedagogy: learning objectives; mini examples; case studies; summary and key points; learning assignments; key words; web resources; references and further reading"--
650		0	_aInternational business enterprises _xManagement. _95346
650		0	_aStrategic planning. _9123
650		0	_aGlobalization _xEconomic aspects. _96305
650		7	_aBUSINESS & ECONOMICS / Strategic Planning _2bisacsh. _931748
650		7	_aBUSINESS & ECONOMICS / International / General _2bisacsh. _95993
650		7	_aBUSINESS & ECONOMICS / Management _2bisacsh. _95804
856	4	2	_3Cover image _uhttp://www.netread.com/jcusers2/bk1388/816/9780230293816/image/lgcover.9780230293816.jpg
906			_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg
942			_2lcc _cBook _021
999			_c34195 _d34195