| 000 | 00808nam a2200169 4500 | ||
|---|---|---|---|
| 003 | APU | ||
| 005 | 20151214123656.0 | ||
| 008 | 140828b xxu||||| |||| 00| 0 eng d | ||
| 050 | _aPG-20-4131 | ||
| 100 | 0 |
_aOOI KAI ROU (TP022672) _931891 |
|
| 245 | 1 | 4 |
_aTHE EFFECT OF CUSTOMER RELATIONSHIP MANAGEMENT (CRM) TOWARDS CUSTOMER LOYALTY IN THE HOTEL INDUSTRY : _cOOI KAI ROU _bTHE CASE OF THREE-STAR HOTELS IN KUALA LUMPUR / |
| 260 |
_aKuala Lumpur : _bAsia Pacific University, _c2014. |
||
| 300 |
_a135 p. : _bill. ; _c30 cm. |
||
| 502 | _aA project submitted in partial fulfillment of the requirement of Asia Pacific University of Technology and Innovation for the degree of B.A (Hons) in International Business Management. | ||
| 700 | 0 |
_aDr. Tan Juat Hong _eSupervisor. _934891 |
|
| 942 |
_2lcc _cUndergraduate Theses |
||
| 999 |
_c34279 _d34279 |
||