000 01491cam a22002894a 4500
001 15631052
003 APU
005 20160203051503.0
008 090219s2009 njua b 001 0 eng
010 _a 2009005655
020 _a9780470519226 (pbk.)
040 _aDLC
_cAPU
_dSM
_beng
050 0 0 _aHF5415
_b.B45 2009
082 0 0 _a658.802
_222
_bBEL 2009
100 1 _aBelz, Frank-Martin.
_97741
245 1 0 _aSustainability marketing :
_ba global perspective /
_cFrank Belz and Ken Peattie.
260 _aChichester, West Sussex, U.K. ;
_aHoboken, NJ :
_bJohn Wiley and Sons,
_c2009.
300 _axiv, 292 p. :
_bill. ;
_c24 cm.
504 _aIncludes bibliographical references and index.
505 0 _aMarketing in the 21st century -- Framing sustainability marketing management -- Socio-ecological problems -- Consumer behaviour -- Sustainability marketing values and objectives -- Sustainability marketing strategies -- Customer solutions -- Communications -- Customer cost -- Convenience -- Sustainability marketing transformations -- Reframing sustainability marketing.
650 0 _aMarketing
_9878
650 0 _aSustainability.
_97742
700 1 _aPeattie, Ken.
_97743
906 _a7
_bcbc
_corignew
_d1
_eecip
_f20
_gy-gencatlg
942 _2lcc
_cBook
_02627
999 _c3713
_d3713