000 | 01491cam a22002894a 4500 | ||
---|---|---|---|
001 | 15631052 | ||
003 | APU | ||
005 | 20160203051503.0 | ||
008 | 090219s2009 njua b 001 0 eng | ||
010 | _a 2009005655 | ||
020 | _a9780470519226 (pbk.) | ||
040 |
_aDLC _cAPU _dSM _beng |
||
050 | 0 | 0 |
_aHF5415 _b.B45 2009 |
082 | 0 | 0 |
_a658.802 _222 _bBEL 2009 |
100 | 1 |
_aBelz, Frank-Martin. _97741 |
|
245 | 1 | 0 |
_aSustainability marketing : _ba global perspective / _cFrank Belz and Ken Peattie. |
260 |
_aChichester, West Sussex, U.K. ; _aHoboken, NJ : _bJohn Wiley and Sons, _c2009. |
||
300 |
_axiv, 292 p. : _bill. ; _c24 cm. |
||
504 | _aIncludes bibliographical references and index. | ||
505 | 0 | _aMarketing in the 21st century -- Framing sustainability marketing management -- Socio-ecological problems -- Consumer behaviour -- Sustainability marketing values and objectives -- Sustainability marketing strategies -- Customer solutions -- Communications -- Customer cost -- Convenience -- Sustainability marketing transformations -- Reframing sustainability marketing. | |
650 | 0 |
_aMarketing _9878 |
|
650 | 0 |
_aSustainability. _97742 |
|
700 | 1 |
_aPeattie, Ken. _97743 |
|
906 |
_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg |
||
942 |
_2lcc _cBook _02627 |
||
999 |
_c3713 _d3713 |