000 01076pam a2200313 a 4500
001 1145343
003 APU
005 20150806152140.0
008 950927s1996 nyuab b 001 0 eng
010 _a 95044395
020 _a0071148817 (pbk.)
020 _a9780071148818 (pbk.)
040 _aDLC
_cDLC
_dANA
_beng
050 0 0 _aHD9980.5
_b.Z45 1996
082 0 0 _a658.8
_220
_bZEI 1996
100 1 _aZeithaml, Valarie A.
_97835
245 1 0 _aServices marketing /
_cValarie A. Zeithaml, Mary Jo Bitner.
260 _aNew York :
_bMcGraw Hill,
_cc1996.
300 _axx, 700 p. :
_bill., maps ;
_c25 cm.
440 0 _aMcGraw-Hill series in marketing
_97836
504 _aIncludes bibliographical references and index.
650 0 _aService industries
_xMarketing.
_97837
650 0 _aCustomer services.
_93984
650 0 _aMarketing.
_9878
700 1 _aBitner, Mary Jo.
_97838
906 _a7
_bcbc
_corignew
_d1
_eocip
_f19
_gy-gencatlg
942 _2lcc
_cBook
_04
999 _c3786
_d3786