000 00802nam a2200169 4500
003 APU
005 20151202100242.0
008 151127b xxu||||| |||| 00| 0 eng d
050 _aPG-20-4532
100 0 _aZUBEIR BHUGELOO (TP027651)
_934488
245 3 0 _aAN EXPLANATORY STUDY ON THE USES AND GRATIFICATION THEORY AND SOCIAL MEDIA MARKETING AFFECTING THE ONLINE PURCHASING BEHAVIOR OF CUSTOMERS IN MALAYSIA /
_cZUBEIR BHUGELOO.
260 _aKuala Lumpur :
_bAsia Pacific University ,
_c2014
300 _a85 p. :
_bill, ;
_c30 cm.
502 _aA project submitted in partial fulfillment of the requirement of Asia Pacific University of Technology and Innovation for the Degree of B.A (HONS) in: Media Marketing.
700 0 _aAbdul Hadi Che
_eSupervisor.
_934564
942 _2lcc
_cUndergraduate Theses
999 _c379147
_d379147