| 000 | 00861nam a2200169 4500 | ||
|---|---|---|---|
| 003 | APU | ||
| 005 | 20160111113331.0 | ||
| 008 | 151218b xxu||||| |||| 00| 0 eng d | ||
| 050 | _aPG-20-4632 | ||
| 100 | 0 |
_aSINA RAZAGHI SIGAROODI _935016 |
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| 245 | 4 | 0 |
_aTHE EFFECTIVENESS OF CELEBRITY ENDORSEMENT, TRADITIONAL ADVERTISING AND VIRAL SOCIAL MEDIA MARKETING ON THE BUYING BEHAVIOUR OF GENERATION (Y) IN MALAYSIA, AN ASIA PACIFIC UNIVERSITY CASE STUDY / _cSINA RAZAGHI SIGAROODI. |
| 260 |
_aKuala Lumpur : _bAsia Pacific University, _c2015. |
||
| 300 |
_a80 p. : _bill. ; _c30 cm. |
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| 502 | _aA project submitted in partial fulfillment of the requirement of Asia Pacific University of Technology and Innovation for the Degree of B.A (Hons) in International Business Management. | ||
| 700 | 0 |
_aDr. Tan Juat _eSupervisor. _935191 |
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| 942 |
_2lcc _cUndergraduate Theses |
||
| 999 |
_c379274 _d379274 |
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