000			03087cam a2200397 i 4500
001			18097349
003			APU
005			20160311051506.0
008			140331s2015 maua 001 0 eng d
010			_a 2014937092
015			_aGBB454685 _2bnb
016	7		_a016727557 _2Uk
020			_a9781305115088 (pbk.)
020			_a1305115082 (pbk.)
035			_a(OCoLC)ocn880772910
040			_aUKMGB _beng _cAPU _dWAN
042			_alccopycat
050	0	0	_aHD30.2 _b.B35 2015
082	0	4	_a005.740684 _bBAK 2015 _223
100	1		_aBaker, Pam. _935335
245	1	0	_aData divination : _bbig data strategies / _cPam Baker, [with special contribution by Bob Gourley].
260			_aUSA : _bCengage Learning, _cc2015.
300			_axvi, 416 p. : _bill. ; _c24 cm.
500			_aIncludes index.
505	0		_aWhat is big data, really? -- How to fomulate a winning big data strategy -- How to ask the "right" questions of big data -- How to pick the "right" data sources -- Why the answer to your big data question resembles a Rubik's cube -- The role of real-time analytics in rolling your strategy -- The big data value propostion and monetization -- Rise of the collaborative economy and ways to profit from it -- The privacy conundrum -- Use cases in the department of defense and intelligence community -- Use cases in governments -- Use cases in security -- Use cases in healthcare -- Use cases in small businesses and farms -- Use cases in transportation -- Use cases in energy -- Uses cases in retail -- Use cases in banking and financial services -- Use cases in manufacturing -- Empowering the workforce -- Executive summary.
520			_aOur world is being transformed by big data. The growth of the Internet and the rapid expansion of mobile communications and related technologies have created a massive flow of data--both structured and unstructured. The availability and use of that data has enormous implications for businesses and for the wider society. Used effectively, big data can drive businesses in the direction of more accurate analyses of vital information, leading ultimately to greater operational efficiencies, cost reductions, reduced risk, speedier innovations, and increased and new revenue. In this book, you'll find detailed instruction in big data strategy development and implementation, supported by numerous real-world business cases in ten distinct industries. You will learn what big data is and how to wield it--from calculating ROI and making a business case to developing overall and project-specific strategies that actually work. Each chapter answers key questions and will give you the skills you need to make your big data projects succeed.
650		0	_aInformation technology _xManagement. _9688
650		0	_aBig data. _935336
650		0	_aBusiness _xData processing. _9136
650		0	_aDatabase management. _9124
700	1		_aGourley, Bob. _935337
906			_a7 _bcbc _ccopycat _d2 _encip _f20 _gy-gencatlg
942			_2lcc _cBook _05
999			_c379429 _d379429