000 01036cam a22002895i 4500
001 17591038
003 APU
005 20160509112159.0
008 130115s2012 si a b 001 0 eng
010 _a 2012406816
020 _a9789810686185 (pbk.)
040 _aDLC
_beng
_cDLC
_dDAYAH
042 _apcc
050 0 0 _aHD9980.5
_b.W57 2012
100 1 _aWirtz, Jochen.
_98494
245 1 0 _aEssentials of services marketing /
_cJochen Wirtz, Patricia Chew, Christopher Lovelock.
250 _a2nd ed.
260 _aSingapore :
_bPearson,
_cc2012.
300 _axxxv, 679 p. :
_bill. ;
_c28 cm.
504 _aIncludes bibliographical references and indexes.
650 0 _aService industries
_xMarketing.
_97837
700 1 _aChew, Patricia.
_935751
700 1 _aLovelock, Christopher.
_935752
906 _a0
_bibc
_corigres
_d3
_encip
_f20
_gy-gencatlg
942 _2lcc
_cBook
999 _c379780
_d379780