000 | 01036cam a22002895i 4500 | ||
---|---|---|---|
001 | 17591038 | ||
003 | APU | ||
005 | 20160509112159.0 | ||
008 | 130115s2012 si a b 001 0 eng | ||
010 | _a 2012406816 | ||
020 | _a9789810686185 (pbk.) | ||
040 |
_aDLC _beng _cDLC _dDAYAH |
||
042 | _apcc | ||
050 | 0 | 0 |
_aHD9980.5 _b.W57 2012 |
100 | 1 |
_aWirtz, Jochen. _98494 |
|
245 | 1 | 0 |
_aEssentials of services marketing / _cJochen Wirtz, Patricia Chew, Christopher Lovelock. |
250 | _a2nd ed. | ||
260 |
_aSingapore : _bPearson, _cc2012. |
||
300 |
_axxxv, 679 p. : _bill. ; _c28 cm. |
||
504 | _aIncludes bibliographical references and indexes. | ||
650 | 0 |
_aService industries _xMarketing. _97837 |
|
700 | 1 |
_aChew, Patricia. _935751 |
|
700 | 1 |
_aLovelock, Christopher. _935752 |
|
906 |
_a0 _bibc _corigres _d3 _encip _f20 _gy-gencatlg |
||
942 |
_2lcc _cBook |
||
999 |
_c379780 _d379780 |