000			02182cam a2200289Ii 4500
001			796932097
003			APU
005			20180515111952.0
008			120626r20132008nyua b 001 0 eng d
020			_a9781591842699 (pbk.)
040			_aYDXCP _beng _erda _cYDXCP _dNIK
050		4	_aHD30.29 _b.R63 2013
082	0	4	_a658.403 _bR6287
100	1		_aRoam, Dan _935782
245	1	4	_aThe back of the napkin : _bsolving problems and selling ideas with pictures / _cDan Roam
246	3	0	_aSolving problems and selling ideas with pictures
250			_aExpanded ed.
260			_aNew York : _bPortfolio Penguin, _c2013.
300			_axv, 284 p. : _bill. ; _c21 cm
504			_aIncludes bibliographical references and index
505	0		_aMachine generated contents note: part. I Introductions -- Anytime, Anyone, Anywhere: Solving Problems with Pictures -- 1.A Whole New Way of Looking at Business -- 2. Which Problems, Which Pictures, and Who is "We"? -- 3. Gamble We Can't Lose: The Four Steps of Visual Thinking -- part. II Discovering Ideas -- Looking Better, Seeing Sharper, Imagining Further: Tools and Rules for Good Visual Thinking -- 4. No Thanks, Just Looking -- 5. The Six Ways of Seeing -- 6. The Sqvid: A Practical Lesson in Applied Imagination -- 7. Frameworks for Showing -- part. III Developing Ideas -- The Visual Thinking MBA: Putting Visual Thinking to Work -- 8. Showing and the Visual Thinking MBA -- 9. Who Are Our Customers? Pictures That Solve a Who/What Problem -- 10. How Many are Buying? Pictures That Solve a How Much Problem -- 11. Where is Our Business? Pictures That Solve a Where Problem -- 12. When Can We Fix Things? Pictures That Solve a When Problem -- 13. How Can We Improve Our Business? Pictures That Solve a How Problem -- 14. Why Should We Even Bother? Pictures That Solve a Why Problem -- part. IV Selling Ideas -- It's Showtime -- 15. Everything I Know About Business I Learned In Show-And-Tell -- 16. Drawing Conclusions
650		0	_aProblem solving _xAudio-visual aids _935783
650		0	_aManagement _xAudio-visual aids _935784
650		0	_aVisualization _935785
650		0	_aCreative ability in business _91052
942			_2lcc _cBook
999			_c379812 _d379812