| 000 | 01162pam a2200337 a 4500 | ||
|---|---|---|---|
| 001 | 015408039 | ||
| 003 | APU | ||
| 005 | 20160610150316.0 | ||
| 008 | 091028s2011 nyuab b 001 0 eng|d | ||
| 015 |
_aGBA9A5594 _2bnb |
||
| 020 | _a 9780071318389 (pbk.) | ||
| 020 | _a0071318380 (pbk.) | ||
| 040 |
_aStDuBDS _beng _cAPU _dDAYAH |
||
| 042 | _aukblsr | ||
| 050 | 0 | 0 |
_aHF5821 _b.A74 2013 |
| 082 | 0 | 0 |
_a659.1 _222 _bARE 2013 |
| 100 | 1 |
_aArens, William F. _99305 |
|
| 245 | 1 | 0 |
_aContemporary advertising : _band integrated marketing communications / _cWilliam F. Arens, Michael F. Weigold, Christian Arens. |
| 250 | _a14th int. ed. | ||
| 260 |
_aNew York : _bMcGraw-Hill Irwin, _cc2013. |
||
| 300 |
_axxxix, 722 p. : _bcol. ill. ; _c28 cm. |
||
| 500 | _a"International student edition" --cover. | ||
| 500 |
_aFormerly CIP. _5Uk |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 |
_aAdvertising. _95119 |
|
| 690 | 7 |
_aManagement and Business Studies _2blcoll _935757 |
|
| 700 | 1 |
_aWeigold, Michael F., _d1958- _99366 |
|
| 700 | 1 |
_aArens, Christian. _920899 |
|
| 942 |
_2lcc _cBook |
||
| 999 |
_c379852 _d379852 |
||