| 000 | 01192cam a2200349 i 4500 | ||
|---|---|---|---|
| 001 | 019702833 | ||
| 003 | APU | ||
| 005 | 20160718094750.0 | ||
| 008 | 140530t20152015enka b 001 0 eng | ||
| 020 | _a9781292017396 (pbk.) | ||
| 020 | _a1292017392 (pbk.) | ||
| 035 | _a(OCoLC)881520101 | ||
| 035 | _a(OCoLC)ocn881520101 | ||
| 035 | _a(UK-LoICS)9955844994401591 | ||
| 035 | _a(UkLoRLUK)099955844994401591 | ||
| 040 |
_aAU@ _beng _cAPU _dDAYAH |
||
| 049 | _lo | ||
| 050 | 0 | 0 |
_aHF5823 _b.M67 2015 |
| 082 | 0 | 4 |
_a659.1 _223 _bMOR 2015 |
| 100 | 1 |
_aMoriarty, Sandra, _q(Sandra Ernst) _eauthor. _912048 |
|
| 245 | 1 | 0 |
_aAdvertising & IMC : _bprinciples & practice / _cSandra Moriarty, Nancy Mitchell, William Wells, |
| 246 | 3 | _aAdvertising & integrated marketing communication | |
| 250 | _a10th global ed. | ||
| 260 |
_aHarlow : _bPearson Education Limited, _cc2015. |
||
| 300 |
_a669 p. : _bcol. ill. ; _c28 cm. |
||
| 504 | _aIncludes appendix, glossary, endnotes and index. | ||
| 650 | 0 |
_aAdvertising. _95119 |
|
| 700 | 1 |
_aMitchell, Nancy, _d1950- _eauthor. _935880 |
|
| 700 | 1 |
_aWells, William, _d1926- _eauthor. _912046 |
|
| 942 |
_2lcc _cBook |
||
| 999 |
_c379853 _d379853 |
||