| 000 | 01196nam a2200337 i 4500 | ||
|---|---|---|---|
| 001 | 016917600 | ||
| 003 | APU | ||
| 005 | 20160617120751.0 | ||
| 008 | 141029s2015 xxua b 001 0 eng | ||
| 015 |
_aGBB596611 _2bnb |
||
| 020 | _a9789814575119 (pbk.) | ||
| 020 | _a9814575119 (pbk.) | ||
| 040 |
_aUk _beng _cAPU _dDAYAH |
||
| 042 | _aukblsr | ||
| 050 | 0 | 0 |
_aHF5823 _b.B45 2015 |
| 082 | 0 | 4 |
_a659.1 _223 _bBEL 2015 |
| 100 | 1 |
_aBelch, George E. _q(George Edward), _d1951- _eauthor. _99374 |
|
| 245 | 1 | 0 |
_aAdvertising and promotion : _ban integrated marketing communications perspective / _cGeorge E. Belch, Michael A. Belch, |
| 250 | _a10th global ed. | ||
| 260 |
_aHarlow : _bMcGraw-Hill Education, _cc2015. |
||
| 300 |
_axxxvi, 842 p. : _bcol. ill. ; _c28 cm. |
||
| 500 | _a"MHID 981-4575-11-9"--Title page verso. | ||
| 504 | _aIncludes bibliographical references and indexes. | ||
| 650 | 0 |
_aAdvertising. _95119 |
|
| 650 | 0 |
_aSales promotion. _98519 |
|
| 650 | 0 |
_aCommunication in marketing. _98147 |
|
| 690 | 7 |
_aManagement and Business Studies _2blcoll _935757 |
|
| 700 | 1 |
_aBelch, Michael A., _eauthor. _99375 |
|
| 942 |
_2lcc _cBook |
||
| 999 |
_c379854 _d379854 |
||