000 | 03063cam a22004337i 4500 | ||
---|---|---|---|
001 | 17906537 | ||
003 | APU | ||
005 | 20160628150820.0 | ||
008 | 131017s2014 caua b 001 0 eng d | ||
010 | _a 2013951801 | ||
015 |
_aGBB410764 _2bnb |
||
016 | 7 |
_a016612525 _2Uk |
|
020 | _a9781446273739 (pbk.) | ||
035 | _a(OCoLC)ocn869794302 | ||
040 |
_aUKMGB _beng _cAPU _dDAYAH |
||
042 | _alccopycat | ||
050 | 0 | 0 |
_aHF5415.1263 _b.B74 2014 |
082 | 0 | 4 |
_a658.804 _223 _bBRE 2014 |
100 | 1 |
_aBrennan, Ross, _d1957- _eauthor. _929669 |
|
245 | 1 | 0 |
_aBusiness-to-business marketing / _cRoss Brennan, Louise Canning, Raymond McDowell. |
250 | _a3rd ed. | ||
260 |
_aLondon : _bSAGE Publications Ltd, _cc2014. |
||
300 |
_axx, 385 p. : _bill. ; _c24 cm. |
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500 | _aPrevious edition: 2011. | ||
504 | _aIncludes bibliographical references (pages 355-373) and index. | ||
505 | 0 | _aMachine generated contents note: pt. I Fundamentals of Business-to-Business Marketing -- 1.Business-to-Business Markets and Marketing -- 2.Buyer Behaviour -- 3.Inter-Firm Relationships and Networks -- pt. II Business-to-Business Marketing Analysis and Strategy -- 4.Responsible Business-to-Business Strategy -- 5.Researching Business-to-Business Markets -- 6.Business Market Segmentation -- pt. III Communicating and Interacting with Customers -- 7.Market Communication -- 8.Relationship Communication -- 9.Relationship Portfolios and Key Account Management -- pt. IV Managing Marketing Processes -- 10.Managing Product Offerings -- 11.Routes to Market -- 12.Price-Setting in Business-to-Business Markets. | |
520 | _aThis text covers both the theory and practice of business-to-business (B2B) marketing from a European perspective in a globalised world. This edition includes: More coverage of digital marketing and social media in relation to B2B ; More coverage of issues relating to sustainability and corporate social responsibility ; More visual features and an update of the B2B Snapshots ; New international examples and case studies including Zara, eBay, DHL, LinkedIn, and the horsemeat scandal ; Includes more extensive online resources including full lecturer materials and further materials for students including web links, links to SAGE journal articles, exam questions and a quizes. The text is relevant to all students taking a university module in B2B marketing at undergraduate or postgraduate levels. It will also be relevant to researchers and practitioners in the area of B2B marketing. | ||
650 | 0 |
_aIndustrial marketing. _97934 |
|
650 | 0 |
_aIndustrial marketing _vCase studies. _935881 |
|
650 | 7 |
_aIndustrial marketing. _2fast _97934 |
|
650 | 7 |
_aBusiness-to-Business-Marketing. _2gnd _935882 |
|
650 | 7 |
_aMarketing. _2gnd _9878 |
|
655 | 7 |
_aCase studies. _2fast _935883 |
|
700 | 1 |
_aCanning, Louise, _eauthor. _935884 |
|
700 | 1 |
_aMcDowell, Raymond, _eauthor. _935885 |
|
906 |
_a7 _bcbc _ccopycat _d2 _encip _f20 _gy-gencatlg |
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942 |
_2lcc _cBook |
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999 |
_c379857 _d379857 |