000			01292cam a22002894a 4500
001			16619127
003			APU
005			20160628143638.0
008			110121s2011 nyu b 001 0 eng
010			_a 2011001765
020			_a9780273737780 (pbk.)
040			_aDLC _beng _cAPU _dDAYAH
042			_apcc
050	0	0	_aHF5415.55 _b.E33 2011
082	0	0	_a658.8/12 _222 _bEGA 2011
100	1		_aEgan, John, _d1952- _98364
245	1	0	_aRelationship marketing : _bexploring relational strategies in marketing / _cJohn Egan.
250			_a4th ed.
260			_aHarlow : _bPearson Education Limited, _cc2011.
300			_axxii, 300 p. : _bill. ; _c25 cm.
504			_aIncludes bibliographical references and index.
505	0		_a100 years of marketing -- Relationships in marketing -- Relationships -- Relationship economics -- Strategy continuum -- Relationship drivers -- Customer partnerships -- Internal partnerships -- Supplier partnerships -- External partnerships -- Relationship management -- Relationship technology -- Conceptual developments.
650		0	_aRelationship marketing. _98262
906			_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg
942			_2lcc _cBook
999			_c379866 _d379866