000 01092nam a2200313 a 4500
001 3532463
003 APU
005 20160825125732.0
008 950811s1994 at a b 001 0 eng d
010 _a 96147986
015 _aGB94-75653
020 _a9780132135627 (hbk.)
020 _a0132135620 (hbk.)
035 _a(OCoLC)33103065
040 _aUk
_beng
_cAPU
_dDAYAH
042 _alccopycat
050 0 4 _aHF5415.1264
_b.W55 1994
082 0 0 _a658.8
_220
_bWIL 1994
100 1 _aWilliams, Martin,
_d1948-
_935927
245 1 0 _aInteractive marketing :
_bhow to use integrated offer-driven advertising, database marketing and sales promotion to create maximum action /
_cMartin Williams.
260 _aAustralia :
_bPrentice Hall,
_cc1994.
300 _axli, 463 p. :
_bill. ;
_c25 cm.
440 0 _aCompetitive edge management series
_935928
500 _aIncludes index.
650 0 _aInteractive marketing.
_99190
906 _a7
_bcbc
_ccopycat
_du
_encip
_f19
_gy-gencatlg
942 _2lcc
_cBook
999 _c379916
_d379916