000 | 01092nam a2200313 a 4500 | ||
---|---|---|---|
001 | 3532463 | ||
003 | APU | ||
005 | 20160825125732.0 | ||
008 | 950811s1994 at a b 001 0 eng d | ||
010 | _a 96147986 | ||
015 | _aGB94-75653 | ||
020 | _a9780132135627 (hbk.) | ||
020 | _a0132135620 (hbk.) | ||
035 | _a(OCoLC)33103065 | ||
040 |
_aUk _beng _cAPU _dDAYAH |
||
042 | _alccopycat | ||
050 | 0 | 4 |
_aHF5415.1264 _b.W55 1994 |
082 | 0 | 0 |
_a658.8 _220 _bWIL 1994 |
100 | 1 |
_aWilliams, Martin, _d1948- _935927 |
|
245 | 1 | 0 |
_aInteractive marketing : _bhow to use integrated offer-driven advertising, database marketing and sales promotion to create maximum action / _cMartin Williams. |
260 |
_aAustralia : _bPrentice Hall, _cc1994. |
||
300 |
_axli, 463 p. : _bill. ; _c25 cm. |
||
440 | 0 |
_aCompetitive edge management series _935928 |
|
500 | _aIncludes index. | ||
650 | 0 |
_aInteractive marketing. _99190 |
|
906 |
_a7 _bcbc _ccopycat _du _encip _f19 _gy-gencatlg |
||
942 |
_2lcc _cBook |
||
999 |
_c379916 _d379916 |