000			01295pam a2200385 a 4500
001			019475401
003			APU
005			20160826113456.0
008			120118s2013 at a b 001|0 eng|d
015			_aGBB206917 _2bnb
020			_a9781133191421 (pbk.) :
020			_a1133191428 (pbk.) :
035			_a(Uk)016015260
040			_aStDuBDS _beng _cAPU _dDAYAH
042			_aukblcatcopy
050			_aHF5415.123 _b.S55 2013
082	0	4	_a658.82 _223 _bSHI 2013
100	1		_aShimp, Terence A. _929667
245	1	0	_aAdvertising, promotion, and other aspects of integrated marketing communications / _cTerence A. Shimp & J. Craig Andrews.
250			_a9th int. ed.
260			_aAustralia : _bSouth-Western Cengage Learning, _cc2013.
300			_axxii, 729 p. : _bcol. ill. ; _c28 cm.
500			_aInternational edition.
500			_aFormerly CIP. _5Uk
504			_aIncludes bibliographical references and index.
650		0	_aCommunication in marketing. _98147
650		0	_aSales promotion. _98519
650		0	_aAdvertising. _95119
650		0	_aDirect marketing. _98912
700	1		_aAndrews, J. Craig. _930123
942			_2lcc _cBook
999			_c379925 _d379925