000 00805cam a2200253 a 4500
003 APU
005 20160719131812.0
008 130509s2013 enka b 001 0 eng d
020 _a9780198734765 (pbk.)
035 _a7606744
040 _aUKMGB
_beng
_cUKMGB
_dNIK
042 _alccopycat
050 0 0 _aHF5415
_b.B35 2013
100 1 _aBaines, Paul,
_d1973-
_99416
245 1 0 _aEssentials of marketing /
_cPaul Baines, Chris Fill, Kelly Page.
250 _aSouth Asia Ed.
260 _aOxford :
_bOxford University Press,
_cc2015.
300 _axxiii, 413 p. :
_bill. (chiefly col.) ;
_c25 cm.
504 _aIncludes bibliographical references (p. 385-386) and index.
650 0 _aMarketing.
_9878
700 1 _aFill, Chris.
_936002
700 1 _aPage, Kelly,
_d1974-
_936003
942 _2lcc
_cBook
999 _c379988
_d379988