000			01705cam a22003018i 4500
001			19194739
003			APU
005			20161116121033.0
008			160727s2017 nyu 000 0 eng
010			_a 2016028496
020			_a9781292133423 (pbk.)
040			_aDLC _beng _cAPU _dDAYAH
042			_apcc
050	0	0	_aHD45 _b.T76 2017
082	0	0	_a658.5/75 _223
100	1		_aTrott, Paul, _eauthor. _98121
245	1	0	_aInnovation management and new product development / _cPaul Trott.
250			_a6th ed.
260			_aHarlow : _bPearson, _cc2017.
300			_axxix, 635 p. : _bill. ; _c25 cm.
500			_aRevised edition of the author's Innovation management and new product development, 2012.
505	0		_aPreface -- Acknowledgements -- Plan of the book -- Innovation management -- Innovation management : an introduction -- National systems of innovation and entrepreneurship -- Technology diffusion and markets -- Managing innovation within firms -- Operations and process innovation -- Managing intellectual property -- Managing organisational knowledge -- Strategic alliances and networks -- Management of research and development -- Managing r&d projects -- Open innovation and technology transfer -- Business models -- Product and brand strategy -- New product development -- New service innovation -- Market research and its influence on new product development -- Managing the new product development process -- References -- Further reading -- Index.
650		0	_aTechnological innovations _xManagement. _96610
650		0	_aIndustrial management. _92624
650		0	_aProduct management. _97816
906			_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg
942			_2lcc _cBook
999			_c380049 _d380049