000			01731cam a22002294a 4500
003			APU
005			20161014174325.0
008			110801r20132012enk b 001 0 eng
020			_a9780749465155 (pbk.)
040			_aDLC _beng _cDLC _dDAYAH
042			_apcc
050	0	0	_aHD69.B7 _bK37 2012
100	1		_aKapferer, Jean-Noël, _99082
245	1	4	_aThe new strategic brand management : _badvanced insights and strategic thinking / _cJean-Noël Kapferer.
250			_a5th ed.
260			_aPhiladelphia : _bKogan Page, _cc2012.
300			_axviii, 492 p. : _bill. ; _c25 cm.
504			_aIncludes bibliographical references (p. 469-481) and index.
520			_a"Adopted internationally by business schools, MBA programmes and marketing practitioners alike, The New Strategic Brand Management is simply the reference source for senior strategists, positioning professionals and postgraduate students. Over the years it has not only established a reputation as one of the leading works on brand strategy but also has become synonymous with the topic itself. The new edition builds on this impressive reputation and keeps the book at the forefront of strategic brand thinking. Revealing and explaining the latest techniques used by companies worldwide, author Jean-No︠l Kapferer covers all the leading issues faced by the brand strategist today, supported by an array of international case studies. With both gravitas and intelligent insight, the book reveals new thinking on topics such as putting culture and content into brands, the impact of private labels, the new dynamics of targeting and the comeback of local brands"--Provided by publisher.
650		0	_aBrand name products _xManagement. _98522
942			_2lcc _cBook
999			_c380057 _d380057