| 000 | 00893cam a2200277 i 4500 | ||
|---|---|---|---|
| 001 | 812614653 | ||
| 003 | APU | ||
| 005 | 20160928121540.0 | ||
| 008 | 121010t20142014nyua b 001 0 eng | ||
| 010 | _a2012041227 | ||
| 020 | _a9781259010903 (pbk.) | ||
| 020 | _a1259010902 (pbk.) | ||
| 040 |
_aDLC _beng _cAPU _dDAYAH |
||
| 042 | _apcc | ||
| 050 | 0 | 0 |
_aHF5415.13 _b.W35 2014 |
| 082 | 0 | 0 |
_a658.8/02 _223 _bWAL 2014 |
| 100 | 1 |
_aWalker, Orville C., _eauthor _98235 |
|
| 245 | 1 | 0 |
_aMarketing strategy : _ba decision-focused approach / _cOrville C. Walker and John W. Mullins. |
| 250 | _a8th ed. | ||
| 260 |
_aNew York : _bMcGraw-Hill Education, _cc2014. |
||
| 300 |
_axvi, 368 p. : _bill. ; _c26 cm. |
||
| 504 | _aIncludes bibliographical references and indexes | ||
| 650 | 0 |
_aMarketing _xManagement _97276 |
|
| 700 | 1 |
_aMullins, John W. _q(John Walker), _eauthor _915085 |
|
| 942 |
_2lcc _cBook |
||
| 999 |
_c380065 _d380065 |
||