| 000 | 00744cam a2200241 a 4500 | ||
|---|---|---|---|
| 003 | APU | ||
| 005 | 20160928133130.0 | ||
| 008 | 131125s2014 nyua b 001 0 eng d | ||
| 020 | _a9780077152345 (pbk.) | ||
| 020 | _a0077152344 (pbk.) | ||
| 035 | _a(OCoLC)864787362 | ||
| 040 |
_aUKMGB _beng _cAPU _dDAYAH |
||
| 049 | _aCPVA | ||
| 050 |
_aHF5415.13 _b.P35 2014 |
||
| 100 | 1 |
_aPalmer, Adrian, _eauthor. _98619 |
|
| 245 | 1 | 0 |
_aPrinciples of services marketing / _cAdrian Palmer. |
| 250 | _a7th ed. | ||
| 260 |
_aBerkshire : _bMcGraw-Hill Education, _cc2014. |
||
| 300 |
_axviii, 495 p. : _bill. ; _c27 cm. |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 |
_aService industries _xMarketing. _97837 |
|
| 942 |
_2lcc _cBook |
||
| 999 |
_c380066 _d380066 |
||