000 00981cam a22002898i 4500
001 815757648
003 APU
005 20170825093659.0
008 121024s2014 mau b 001 0 eng
010 _a2012040708
020 _a9780205874378 (pbk.)
020 _a0205874371 (pbk.)
040 _aDLC
_beng
_cAPU
_dDAYAH
042 _apcc
050 0 0 _aP96.A86
_bY67 2013
100 1 _aYopp, Jan Johnson,
_910352
245 1 0 _aReaching audiences :
_ba guide to media writing /
_cJan Johnson Yopp and Katherine C. McAdams
250 _a6th ed.
260 _aBoston :
_bPearson,
_cc2013.
300 _axvi, 315 p. :
_c23 cm.
500 _aPrevious edition: Reaching Audiences / Jan Johnson Yopp, Katherine C. McAdams, Ryan M. Thornburg, 2010, 5th ed
504 _aIncludes bibliographical references and index.
650 0 _aMass media
_xAuthorship.
_91326
650 0 _aMass media
_xAudiences.
_92006
700 1 _aMcAdams, Katherine C.
_eauthor
_910353
942 _2lcc
_cBook
999 _c380070
_d380070