000 01028nam a2200169 4500
003 APU
005 20161020095958.0
008 151218b xxu||||| |||| 00| 0 eng d
050 _aPG-20-4925
100 0 _aLIM LYNN (TP028017)
_935016
245 3 0 _aAN EXPLANATORY STUDY ON TECHNOLOGY-BASED CRM, INFORMATION FACTOR, CUSTOMER ORIENTATION TOWARDS THE EFFECTIVENESS CUSTOMER RELATIONSHIP MANAGEMENT (CRM) AMONG BANKING INDUSTRY IN MALAYSIA /
_cLIM LYNN.
260 _aKuala Lumpur :
_bAsia Pacific University,
_c2015.
300 _a104 p. :
_bill. ;
_c30 cm.
502 _aA project submitted in partial fulfillment of the requirement of Asia Pacific University of Technology and Innovation for the Degree of B.A (Hons) in: International Business Management.
700 0 _aMr. Patrick Han Kok Siew
_eSupervisor.
_936192
942 _2lcc
_cUndergraduate Theses
999 _c380176
_d380176