000			01769cam a2200301 a 4500
001			17658255
003			APU
005			20171003131442.0
008			130313s2013 inua 001 0 eng d
020			_a9780789750303 (pbk.)
020			_a0789750309 (pbk.)
035			_a(OCoLC)ocn816041667
040			_aYDXCP _beng _cAPU _dDAYAH
050	0	0	_aHF5415.1265 _b.H46 2013
082	0	4	_a658.87 _223
100	1		_aHemann, Chuck. _937020
245	1	0	_aDigital marketing analytics : _bmaking sense of consumer data in a digital world / _cChuck Hemann, Ken Burbary.
260			_aIndianapolis, Ind. : _bQue Publishing, _cc2013.
300			_axvii, 364 p. : _bill. ; _c23 cm.
500			_aIncludes index.
505	0		_aUnderstanding the digital media landscape -- Understanding digital analytics concepts -- Picking the tools of the trade -- Tools : social media listening -- Tools : search analytics -- Tools : audience analysis -- Tools : content analysis -- Tools : engagement analysis -- Understanding digital influence -- Developing your social media listening program -- How to use listening to inform marketing programs -- Using online data to anticipate a crisis -- Improving customer service -- Launchinga new product -- Formulating your research plan -- Making reports easy to undestand and communicate -- Search analysis -- ROI = return on investment -- Creating the best-practice measurement scorecard -- Mobile analytics : how mobile is different than other digital channels -- Social CRM -- The future of digital data : business intelligence.
650		0	_aInternet marketing. _92843
650		0	_aDigital media. _91303
650		0	_aSocial media. _9926
650		0	_aMarketing _xManagement. _97276
700	1		_aBurbary, Ken. _937021
942			_2lcc _cBook
999			_c380695 _d380695