000 01140nam a2200205 4500
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050 _aPM-27-82
100 0 _aKHMELEVA IRINA (TP036278)
_933633
245 1 0 _aASSESSING AN EFFICIENCY LEVEL OF CONTENT MARKETING THROUGH THE ELECTRONIC COMMUNICATION TOOL- ELECTRONIC MAIL :
_bFACTOR ENCOURAGING TO OPT IN & FORWARD ELECTRONIC MAIL AMONG Y GENERATION IN E-COMMERCE INDUSTRY IN KUALA LUMPUR, MALAYSIA /
_cKHMELEVA IRINA.
260 _aKuala Lumpur :
_bAsia Pacific University,
_c2016.
300 _a75 p. :
_bill. ;
_c30 cm.
502 _aA dissertation submitted in partial fulfilment of the requirements of Staffordshire University for the degree of MSc in International Business Communication (UCMF1502IBC).
650 0 _aElectronic commerce
_937279
_yMalaysia.
650 0 _aGeneration Y
_zMalaysia.
_937308
700 0 _aSugitha P. Kanniaseelan
_eSupervisor.
_948332
856 4 0 _uhttps://cas.apiit.edu.my/cas/login?service=https://library.apu.edu.my/apres/
_yAvailable in APres
_z- Requires login to view full text.
942 _2lcc
_cMasters Theses
999 _c380860
_d380860