000 01031nam a2200205 4500
003 APU
005 20230514154218.0
008 150610b xxu||||| |||| 00| 0 eng d
050 _aPM-28-08
100 0 _aCHEN HAO WEI (TP040613)
_933633
245 1 2 _aA STUDY ON PRODUCT QUALITY, SERVICE QUALITY, CUSTOMER SATISFACTION & CUSTOMER LOYALTY TOWARDS FAST FOOD INDUSTRIES IN CHINA /
_cCHEN HAO WEI.
260 _aKuala Lumpur :
_bAsia Pacific University,
_c2017.
300 _a108 p. :
_bill. ;
_c30 cm.
502 _aA dissertation submitted in partial fulfilment of the requirements of Staffordshire University for the degree of Master in Business Administration (UCMF1511MBA).
650 0 _aConsumer satisfaction
_937320
_zChina.
650 0 _aConsumer loyalty
_937332
_zChina.
700 _aAssoc. Prof. Dr. Benjamin Chan Yin Fah
_eSupervisor.
_947298
856 4 0 _uhttps://cas.apiit.edu.my/cas/login?service=https://library.apu.edu.my/apres/
_yAvailable in APres
_z- Requires login to view full text.
942 _2lcc
_cMasters Theses
999 _c380886
_d380886