| 000 | 01184nam a2200229 4500 | ||
|---|---|---|---|
| 003 | APU | ||
| 005 | 20230428131635.0 | ||
| 008 | 171221b xxu||||| |||| 00| 0 eng d | ||
| 050 | _aPG-23-0020 | ||
| 100 | 0 |
_aPATRICK WONG CHEE HOE (TP031622) _937650 |
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| 245 | 1 | 4 |
_aTHE INFLUENCE OF ADVERTISEMENT ON THE BUYING BEHAVIOUR OF SMARTPHONE CONSUMERS : _bAN EXPLORATORY STUDY ON GENERATION Y AT ASIA PACIFIC UNIVERSITY (APU) / _cPATRICK WONG CHEE HOE. |
| 260 |
_aKuala Lumpur : _bAsia Pacific University, _c2017. |
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| 300 |
_a[84] p. : _bill. ; _c30 cm. |
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| 500 | _aAvailable in APres. | ||
| 502 | _aA project submitted in partial fulfilment of the requirements of Asia Pacific University of Technology and Innovation for the degree of B.A. (Hons) in Marketing Management (UC3F1606KMGT). | ||
| 650 | 0 |
_aConsumer behavior. _94699 |
|
| 650 | 0 |
_aShopping _95786 _xPsychological aspects. |
|
| 650 | 0 |
_aMarketing _99179 _xPsychological aspects. |
|
| 700 | 0 |
_aMs. Thanam Subramaniam _eSupervisor _947300 |
|
| 856 | 4 | 0 |
_uhttps://cas.apiit.edu.my/cas/login?service=https://library.apu.edu.my/apres/ _yAvailable in APres _z- Requires login to view full text. |
| 942 |
_2lcc _cUndergraduate Theses |
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| 999 |
_c381039 _d381039 |
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