000 | 01120nam a2200229 4500 | ||
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003 | APU | ||
005 | 20230428131421.0 | ||
008 | 171221b xxu||||| |||| 00| 0 eng d | ||
050 | _aPG-23-0015 | ||
100 | 0 |
_aWONG SEOW CHING (TP035094) _937650 |
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245 | 1 | 4 |
_aTHE FACTORS INFLUENCING GENERATION Y's CONSUMPTION BEHAVIOR OF FAST FOOD IN KLANG VALLEY, MALAYSIA / _cWONG SEOW CHING. |
260 |
_aKuala Lumpur : _bAsia Pacific University, _c2016. |
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300 |
_a73 p. : _bill. ; _c30 cm. |
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500 | _aAvailable in APres. | ||
502 | _aA project submitted in partial fulfilment of the requirements of Asia Pacific University of Technology and Innovation for the degree of B.A. (Hons) in Marketing Management (UC3F1606KMGT). | ||
650 | 0 |
_aConvenience foods _94699 _xHealth aspects _zMalaysia. |
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650 | 0 |
_aFast food restaurants _zMalaysia. _937666 |
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650 | 0 |
_aGeneration Y _913368 |
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700 | 0 |
_aMs. Deeparechigi Vashu _eSupervisor _947296 |
|
856 | 4 | 0 |
_uhttps://cas.apiit.edu.my/cas/login?service=https://library.apu.edu.my/apres/ _yAvailable in APres _z- Requires login to view full text. |
942 |
_2lcc _cUndergraduate Theses |
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999 |
_c381044 _d381044 |