000 01120nam a2200229 4500
003 APU
005 20230428131421.0
008 171221b xxu||||| |||| 00| 0 eng d
050 _aPG-23-0015
100 0 _aWONG SEOW CHING (TP035094)
_937650
245 1 4 _aTHE FACTORS INFLUENCING GENERATION Y's CONSUMPTION BEHAVIOR OF FAST FOOD IN KLANG VALLEY, MALAYSIA /
_cWONG SEOW CHING.
260 _aKuala Lumpur :
_bAsia Pacific University,
_c2016.
300 _a73 p. :
_bill. ;
_c30 cm.
500 _aAvailable in APres.
502 _aA project submitted in partial fulfilment of the requirements of Asia Pacific University of Technology and Innovation for the degree of B.A. (Hons) in Marketing Management (UC3F1606KMGT).
650 0 _aConvenience foods
_94699
_xHealth aspects
_zMalaysia.
650 0 _aFast food restaurants
_zMalaysia.
_937666
650 0 _aGeneration Y
_913368
700 0 _aMs. Deeparechigi Vashu
_eSupervisor
_947296
856 4 0 _uhttps://cas.apiit.edu.my/cas/login?service=https://library.apu.edu.my/apres/
_yAvailable in APres
_z- Requires login to view full text.
942 _2lcc
_cUndergraduate Theses
999 _c381044
_d381044