| 000 | 01066nam a2200217 4500 | ||
|---|---|---|---|
| 003 | APU | ||
| 005 | 20230517125525.0 | ||
| 008 | 171221b xxu||||| |||| 00| 0 eng d | ||
| 050 | _aPG-23-0071 | ||
| 100 | 0 |
_aLOUIS CIU (TP035621) _937650 |
|
| 245 | 1 | 3 |
_aAN EXPLANATORY STUDY ON FACTORS INFLUENCING PURCHASE INTENTION ON AIR ASIA AMONG GENERATION Y IN APU / _cLOUIS CIU. |
| 260 |
_aKuala Lumpur : _bAsia Pacific University, _c2016. |
||
| 300 |
_a96 p. : _bill. ; _c30 cm. |
||
| 502 | _aA project submitted in partial fulfilment of the requirements of Asia Pacific University of Technology and Innovation for the degree of B.A. (Hons) in International Business Management (UC3F1610IBM). | ||
| 610 | 0 |
_aAirAsia _937736 _xAirlines. |
|
| 650 | 0 |
_aPurchasing power _94699 _zMalaysia. |
|
| 650 | 0 |
_aYoung adult consumers. _95786 |
|
| 700 | 0 |
_aMr. Pathmanaban Pappayah _eSupervisor _947289 |
|
| 856 | 4 | 0 |
_uhttps://cas.apiit.edu.my/cas/login?service=https://library.apu.edu.my/apres/ _yAvailable in APres _z- Requires login to view full text. |
| 942 |
_2lcc _cUndergraduate Theses |
||
| 999 |
_c381166 _d381166 |
||