000 00924nam a2200205 4500
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050 _aPM-28-46
100 0 _aFATHIMA SHAMILA AKRAM (TP041346)
_938398
245 1 0 _aIMPACT LEVEL OF MODERN TRADE MARKETING STRATEGIES ON CUSTOMER LOYALTY TOWARDS THE SUPERMARKET CHAINS IN KUALA LUMPUR, MALAYSIA
_cFATHIMA SHAMILA AKRAM.
260 _aKuala Lumpur :
_bAsia Pacific University,
_c2017.
300 _a112 p. :
_bill. ;
_c30 cm.
502 _aA dissertation submitted in partial fulfilment of the requirements for the award of the degree of Master of Science in Global Marketing Management (UCMF1605GMM)
650 1 0 _aCustomer loyalty.
_98347
_zMalaysia
650 2 4 _aService quality
_938403
650 2 4 _aTrade marketing strategy
_938404
_zMalaysia.
700 0 _aMs. Haslina Hashim
_eSupervisor.
_938406
942 _2lcc
_cMasters Theses
999 _c381358
_d381358