000 | 00924nam a2200205 4500 | ||
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003 | APU | ||
005 | 20180516185248.0 | ||
008 | 150610b xxu||||| |||| 00| 0 eng d | ||
050 | _aPM-28-46 | ||
100 | 0 |
_aFATHIMA SHAMILA AKRAM (TP041346) _938398 |
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245 | 1 | 0 |
_aIMPACT LEVEL OF MODERN TRADE MARKETING STRATEGIES ON CUSTOMER LOYALTY TOWARDS THE SUPERMARKET CHAINS IN KUALA LUMPUR, MALAYSIA _cFATHIMA SHAMILA AKRAM. |
260 |
_aKuala Lumpur : _bAsia Pacific University, _c2017. |
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300 |
_a112 p. : _bill. ; _c30 cm. |
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502 | _aA dissertation submitted in partial fulfilment of the requirements for the award of the degree of Master of Science in Global Marketing Management (UCMF1605GMM) | ||
650 | 1 | 0 |
_aCustomer loyalty. _98347 _zMalaysia |
650 | 2 | 4 |
_aService quality _938403 |
650 | 2 | 4 |
_aTrade marketing strategy _938404 _zMalaysia. |
700 | 0 |
_aMs. Haslina Hashim _eSupervisor. _938406 |
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942 |
_2lcc _cMasters Theses |
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999 |
_c381358 _d381358 |